Why Tammy beat Tommy
By Kay Nolan, December 7, 2012
Tommy Thompson lost to Tammy Baldwin in the U.S. Senate race because voters perceived her as being for them, while the former guv was thought to be
in it for himself, according to strategists for both campaigns.
John Kraus (pictured at left) with Baldwin’s campaign and Keith Gilkes (pictured at right) from Thompson’s also agreed during a forum at Marquette University Law School that that ads in which Baldwin was heard saying, “You’re damn right” failed to hurt her image with voters and that Thompson’s focus on his past accomplishments as Wisconsin governor was an ineffective strategy.