First lady looks for ‘big splash’ in Midwest visit
By Kay Nolan, September 13, 2013
Kay Nolan is a contributing writer for WisBusiness.com. This article ran in the September 13, 2013 issue.
WATERTOWN — Calling water “the original energy drink,” First Lady Michelle Obama visited Wisconsin Thursday to boost a nationwide campaign on the benefits of drinking water.
“This isn’t just a drop in the bucket; we want to make a big splash,” the first lady joked during her visit to Watertown High School in Jefferson County. The
White House chose Watertown, located between Milwaukee and Madison, to highlight the concept that “every town could be a water town.”
The “Drink Up!” campaign will be launched on an estimated 1 billion billboards and city buses, half a billion water bottles and in messages estimated to reach
140 million social media users.